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Listings are important for sure -
In fact some things are so badly listed you can make a pretty good living , from buying and relisting. There are some who have made this the essence of their business, and that is the root of Adam Ginsbergs business one of the most prolific ebayers in history.
However if you talk to such as Sydney Johnston affectionately known as the "auction queen" and who probably makes more money than Ginsberg - the real secret is using ebay as a traffic machine for listbuilding - and back end direct marketing is where the real money is made.
listbuilding probably more important
So SJ - isnt even a powerseller! whenever she gets up to a few hundred/low thousand feedback she moves on to another account - to avoid being a target. And has several accounts fro her different niches.
And most of her sales come from selling related products to the lists
To find out how to get traffic off EBAY without breaching rules is a science - and a constantly moving target , and it is well worth investing in "the silent sales machine" Jim Cockrum - which is constantly revised ( all upgrades in at the price) to explain what strategies are stilll working and legal.
the big drawback of ebay
The problem with doing it ALL on ebay - is everyone can see - what you sell , how much you sell for, your listings and so on. You ARE a target,, and easily copied.
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