[Cracking Media]

I would be interested to hear forum members feedback on the value or not of advertising in printed media, e.g. magazines, newspapers.

Do you use it? If so, does it work for you? What sort of return on cost do you make in percentage terms?

Have you tried it and given up on it? If so, did it use to work for you and has now become ineffective? Why is that?

I am sure experiences will differ, largely due to the nature of business that you are. Undoubtedly, advertising in printed media will work better for some than for others (e.g. estate agents still use advertising in printed media a lot so presumably it still works well for them).

I wonder though, with the advent of the Internet and other forms of advertising linked to the way people these days look for products and services, is advertising like this on the wane in terms of its cost effectiveness?

Please discuss...