Quote:
Originally Posted by crackingmedia
I would be interested to hear forum members feedback on the value or not of advertising in printed media, e.g. magazines, newspapers.
Do you use it? If so, does it work for you? What sort of return on cost do you make in percentage terms?
Have you tried it and given up on it? If so, did it use to work for you and has now become ineffective? Why is that?
I am sure experiences will differ, largely due to the nature of business that you are. Undoubtedly, advertising in printed media will work better for some than for others (e.g. estate agents still use advertising in printed media a lot so presumably it still works well for them).
I wonder though, with the advent of the Internet and other forms of advertising linked to the way people these days look for products and services, is advertising like this on the wane in terms of its cost effectiveness?
Please discuss...
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It depends on the product, and how targetted the media are to your niche.
People still go to free papers, if they want to know about a massive sale of household goods - there is little or no evidence of local internet search for those.
They still go to free papers to solve a problem....like drain blocked - or tree removed.
Point is , in free media you will struggle to succeed unless people are searching, because they are wall to wall ads, no editorial content
Paid magazines work much better than free even in a targetted niche - what people get for free they dont value ( I have found one exception to that rule)
When there are three landrover magazines on sale - you had better believe that people are buying them!! - and an ad targetted there will do well.
People still browse the newspapers , both daily and at the weekend, so provided a product is of general interest it can do well there too.
They also browse local PAID papers too
So I have don reasonably well out of the national papers - mainly classified.
So in the right places, with the right copy - print ads still do well.
One I would love to know!!
In our local paper this week, there is a funeral director with a full page ad!! There is no evidence that these people search the internet , or not in much volume
So question ....where do you go for an undertaker?!