Thanks guys for all your feedback - much appreciated.
So it would seem that advertising in printed media is still alive and kicking, but as Admagic says, "It depends on the product, and how targetted the media are to your niche".
I wonder though how many companies who regularly advertise in printed media do so because they KNOW it works for them in terms of ROI compared to how many do so because they think they ought to? How many I wonder blindly advertise in printed media because traditionally that is what companies have done, yet they never think about measuring the effectiveness of their advertising spend?
I came across an interesting publication a couple of days ago that suggests that companies are under-investing in the Internet for their marketing. A link to it (a PDF) is here:
http://technomarketer.typepad.com/FH/DII_2008.pdf
Thanks again all,
Peter
PS. Scott - posting on A1 at 2.30am is dedication - don't you sleep?!