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To list a proudct on Amazon that isn't currently in its catalogue you need an EAN or UPC. If your products don't have it then you need to buy your own.
Amazon is a gamble. In theory they could prevent external sellers listing, as I believe they do (on the platform we're on) in books. You're also passing to them details of how many you sell at what price etc. etc.
Nevertheless you have a huge 'captive' audience as many people will only buy from Amazon because they consider it's safe. Even if Amazon at some point in the future prevent you selling on Amazon, they can't prevent you selling anywhere else.
It's a choice you have to make I guess, offsetting Amazon's fees and other 'information' gains against your possible increase in sales.
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