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Hi Monica.
The first critical mistake is that nothing on your website sells your service. It explains what your service is quite nicely but there's absolutely nothing on there which answers the question of 'why should I buy this?'.
You need to describe benefits to the reader to create an emotional desire for your service. For example you've wrote:
"Showcase your writing samples with just a few mouse clicks."
Well what benefit do I receive by being able to showcase my writing samples? You need to tell the visitor these benefits and never let them assume the benefits themselves. Once they do this they're selling the product to themselves and this is nowhere near as effective.
I would personally sell a two week trial. Don't even mention any kind of payment because as soon as bank details are involved with 'free trials' it kills the sign-up rate. After the two weeks send them further sales material via E-mail persuading them to subscribe before there account is suspended after the free trial. This pressure selling aspect should work well especially if this is for an American audience.
The other very important part is the quality of your targeted visitors. Take a look at your marketing methods and make sure the traffic you're receiving is sufficiently targeted for this type of service.
Hope this helps.
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