Personally I think it should be a bit of fun that benefits all. Something as simple as posting why you think your site should get the prize, or why you deserve it. This would need to be submitted privately (to be p[ublished later) to prevent plagiarism. WHAT? we wouldn't copy and steal ideas off each other!!!! Would we ?
my name is petnanny and I run the pet sitting site. I think we deserve to win the prize because we stop people kicking out their pets for 2 weeks a year. Imagine the look on the dear cats face when he jumps to the windowsill looking for his 'mum'... But mum isn't there? OH MY WHERE IS MY MUMMY? she has flown away, and all she left was a single saucer of kittycat. a conscience eased, a cat abandoned.
Tibbsy wanders away from home, she is scared she has never been this far away, she has never HAD to go this far a away, it is dark it is scary. but wait, dawn is breaking , it is getting light. thank heavens for that.
OH NO, it is getting TOO light, TOO quickly! is that a ...?
The driver of the car never saw the black cat frozen stiff in the middle of the road, he never even felt the bump as he squeezed the life from it's delicate body!
he never heard the final mew of Tibbsy, as her dying thought was 'mummy why didn't you look after me better?
THE END
Don't come home to a cat in a black bag ... contact pet nannies