Ok, I've got 4 things judging from a quick look:
1) Change the font, the current one isn't appropriate to this kind of site, suggest a switch to Arial.
2) Change the banner so the change in colour is in the centre, (Would be happy to do this for you if you like)
3) Remove the visitor counter on the right hand side, I believe it cheapens the site.
4) Try and get some better quality photos. They can make all the difference when the consumer is looking to purchase something.
Hope these poins are of some help and not too harsh,
Cheers,
Ben