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hmmm.... IMHO I would try to go down some sort of partnership route if possible with the company that sells the cars. If they sold the car and you provided the finance both companies win.
I understand that this could be difficult because most car sales companies have their own finance company so you would need to choose a partner that doesnt.
Do you have analytics set up on your website that let you know which regions most of your web traffic comes in from? You could tailor your website through search engine optimisation to cater for that region...
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