radio advertising
The problem with radio is that it is purely audio. Radio advertising needs to get 2.0
Personally any media that cant be targetted, and has no easy response element to it, is a complete waste of time.
But talking to people in radio is like banging your head against a brick wall, and i speak from experience.
To me the future of advertising has to be integrated, video, radio, sms, banner ads and search engine. Once you offer that to an advertiser, you can design that counting house.
|