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I've never done any trade shows as a "seller" but from a potential buyers point of view, B2B or B2C, I would be looking at a few things like....
Does the stand/store have samples/demos?
Stock for me to buy there and then if I love the product/item?
How well is the exhibit displayed (presentation is everything, first impressions count).
Does the person who is selling/promoting the product/item know their stuff?
How good is the quality of the item/product?
Not sure if that helps much.
KP
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