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Many thanks for the replies so far guys.
I like Sue's list of benefits but I think there are at least three challenges in building commitment in clients:
1. Lack of clarity around the different roles and benefits of coaching, counselling, advising, mentoring, etc...
2. Significant variation in abilities and effectiveness of coaching perhaps reflecting the lack of a clear accreditation system.
3. A widespread reluctance to acknowledge the need for help.
With entrepreneurs and managers I think there is also a need to relate the benefits of coaching to bottom line benefits - like most intangible services it is important to demonstrate the return on investment. I'd be interested to hear peoples suggestions on this.
Thanks again,
Mark.
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