Quote:
Originally Posted by MarkTaylor68
Many thanks for the replies so far guys.
I like Sue's list of benefits but I think there are at least three challenges in building commitment in clients:
1. Lack of clarity around the different roles and benefits of coaching, counselling, advising, mentoring, etc...
2. Significant variation in abilities and effectiveness of coaching perhaps reflecting the lack of a clear accreditation system.
3. A widespread reluctance to acknowledge the need for help.
With entrepreneurs and managers I think there is also a need to relate the benefits of coaching to bottom line benefits - like most intangible services it is important to demonstrate the return on investment. I'd be interested to hear peoples suggestions on this.
Thanks again,
Mark.
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To me the accreditation system is simple... it is called testimonials
If you can put three names and addresses that say
XYZ increased our profits by 22% in 2 months flat, we would never have believed it, till we saw it - If you are sceptical dont be! - we wasted too long before taking on help. So if you can get him, chain him to the desk, he is far too valuable to let go! He helps you focus on what really matters.
You have won...on the accreditiona front.
Accreditions such as MBA Fellow Inst Coachers (whatever that is) FCA LLB - just all basically say you charge a lot, with no guarantee of results -
On the benefits front you simply want a promise on increasing profits on timeframe, with a moneyback guarantee. After all, if you cant add to the bottom line, the coaching is too intangible to be useful. And that makes the coach focus on what is important too!
Most copywriters (indeed as do I on the rare occasions I take paid assignments) give a return guarantee...it either makes you 3 times more than you paid or your moneyback! - some give a ten times.