Optimising Image Ads
Hi all,
In recent months I have been experimenting with iamge ads on the content network.
It's proving to be quite successful, but I do wonder how they decide on the relevancy of an image ad against your chosen keywords or placement site?
I notice that my image ads get served up in very different amounts even though I have the rotate ads evenly selection.
I have one ad that is getting upto 50% of the impressions. Interestingly it is also the one that also gets a much higher CTR.
All of the ads in that ad group are targeted onto one site. They are all exactly the same type of image ad (ie: 728 x 90 px). They all point to the same landing page.
For some reason Google has decided that some ads are more relevant to the site I am targeting than the others and it is therefore giving more impressions to that ad.
I'm assuming it's basing this on CTR history.
The only other idea I have is that they are using the name that you give to your image ad (sneaky of them).
Anyone got any views?
Thanks
Mike
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