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Great topic
Mike, Im testing the same sorts of things, and I dont understand the results either!
I am also testing movie ads......
It is interesting that google warn against...they say these ads are for "brand awareness and image".....yet I have seen a damn good CTR...
The BIG advantage I see , is that YOU get to choose the colours of the ad, which means you can guarantee to stick out like a sore thumb. - where with conventional ads, the site owner is choosing the colours...
On some sites, even though the site chooser says the accept image ads of a size, only the text ads seem to show.
So still learning on this.
So let us pool the results we get
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