Hi all
I have been working with Matthew Brazil, director of 6Consulting and a former sales director at SCI Sales, on a piece he has written for Modernselling.com.
ARE SOCIAL NETWORKS THE LAST NAIL IN THE COFFIN FOR COLD CALLING?
"Cold calling has been served notice, a new era beckons and with it an altogether different way of working. Social networking has arrived and will soon replace cold calling as the predominant method of prospecting in business" - read the rest at
http://www.modernselling.com/sales-e...-in-sales.aspx .
I am often accused of trumpeting my own business on here, so a warning - Matthew gives WeCanDo.BIZ a flattering comparison to cold calling. He also gives an interesting insight to picking up useful relationships through social networking, forums, blogging and micro-blogging. And few may know that my other company is a lead generation company which cold calls for software companies to arrange meetings for them, however, so I don't get it all my way in this piece! It also gives me something to think about in terms of the services I recommend to clients in the future.
Matthew's findings are interesting and I'd be really interested to hear others' views on the future of cold calling.
IH