|
I think it depends on the product. A lot of cold calling has been replaced by email but it is still cold calling it is just in email form rather than telephone. We run email campaigns for one of our businesses, and they are FANTASTIC. We tend to partner up and get piggy backed. For example, we have an article going out in the FSB (Federation of Small Businesses) monthly newsletter (oddly enough about grasping the web in business).
In this article we sing the praises of networking for business, we sing the praises of WEB2.0, we also sing the praises of a lot of other things that will help a business to maximise their return.
Is cold calling dead? I think the jury is still out, I think for certain things it will always be there. If Cold calling WAS dead, how would yellow pages and thompsons etc make so much money from it?
|