Quote:
Originally Posted by Alvin
You mean 40% of our kids may be on facebook.?
The people with disposable income are still googling away. 
Alvin |
Or networking on LinkedIn (average income over £50K).
Ofcom research from April shows that 22% of adults have a profile on a social networking site.
But more people have phones, of course. That isn't the point. His point was that he found it easier to establish relationships using the word of mouth mechanisms presented through social networking than it was to pro-actively approach someone from scratch. That can't really come as a surprise, surely?
If you can engage "better" with them online, why would you bang your head against the way calling the rest and getting the phone slammed down? You don't need to be addressing the hostile 78% of a market if 22% of it is receptive to your approach.
IH