Quote:
Originally Posted by admagic
Mike....
One test you should do is the one I just referred...
Split test COLOUR on the image ad, it makes a BIG difference....
Check out the site background you are promoting against
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Oh I can see how that would effect CTR.
What's got me very interested is how they decide on impressions.
What makes them decide to show one of my image ads instead of another fomr the same adgroup. I am seeing massive difference in the impressions that simliar images ads are getting in the same adgroups - even with even rotation set on.
I'm going to test multiple copies of exactly the same image ad to the same page and see what happens. In theory they should all get the same CTR!