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Dear JH82,
Here are a few quick thoughts:
[1] Do you need an office? Can you work from home? How much actual business does an 'office office' bring in each year instead of a 'home office'?
[2] Do a complete financial 'health check' of your business and look for every possible angle - do you have a precise idea of the number of clients you need to survive [well], average period of retention etc; in short, get into constant dialogue with your clients and prospects about their problems, frustrations, fears and needs, then build your business' marketing around those.
[3] A recession is the time to get in touch with your inner guerrilla marketer! Don't forget that the best form of marketing in the world is endorsement marketing so build in to what you do the asking of clients to recommend you to their friends and use their testimonials [write it for them and get their approval being as specific as possible about the quantifiable positive effect you've had on their business] in your marketing.
Hope this helps JH. Get back to me for more if you need it.
Best regards
Terry Kyle
Author/Editor
"400 Latest & Greatest Small Business Ideas From Around The World"
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