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If you want to create an online shop that works, ticks the boxes, is search engine friendly, user friendly etc etc etc.........
Don't do it yourself.
It's very very rare that a person with no skills in this area creates a winning website. If you can't afford a pro review your business plan. The web is littered, and I mean littered, with homespun websites that languish in online limbo.
It's hard enough creating a successful online venture without tying your hands behind your back and blindfolding yourself from the outset.
Just my humble opinion......
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