Quote:
Originally Posted by Peter W
Any suggestions on how to improve it would also be gratefully received 
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Carry out some
stakeholder analysis, establish your stakeholders and do some needs analysis on the key stakeholders. Let that lead the design process.
In other words, suss out who your customers are, address their needs, create a design that meets those needs.
Taking this approach you can create a landing page that talks directly to your key stakeholders offering to solve their problems. This might take the form of a call to action for example.
After you have done this work you might have established there's a group of potentially lucrative stakeholders who are confused about tax. Your homepage then has big call to action....
"Confused About Tax? We Have the Solution that will Save You Money and Take Away the Pain......"
Under this might be a testimonial.....
"Bloggs and Smith took over my tax affairs and saved me £1500 on my tax bill!"
Talk to people, solve their problems but most of all don't let design lead the web development process.
Hope this helps...
d