Quote:
Originally Posted by admagic
At the time of google slap a lot of Substantial testing was done by serious league internet marketers to find out what worked still. I heard it in two places, independendly on a jim edwards /armand morin webinar - and in a personal conversation with gr eg cesar
It became apparent that it was not the idea of a sales squeeze that was the problem, but there had to be other pageas. And what they proved was that a privacy policy was how google identified "proper companies"
This was recently explicitly confirmed in an audio interview with an ex senior google employee around at the time the decisions were taken ..will see if i can dig up his name..it was an interview doing the rounds about 2 weeks ago: And examples on that webinar showed that a site ONLY containing a privacy, a single link to a dead end information page and a squeeze avoided the slap.
I have confirmed that the combination of about, contact, articles, privacy always gets great quality provided the kewords are in the page title and one other place.
|
re the audio interview.... the employee was "simon leung" - who headed up an optimisation team on adwords and was there at the time of the slap...talked about the importancy of a privacy policy in an interview with Malcolm Glanfield.
He also said that there is a conflict, because google prefers sites with images/header graphics and so gives them better quality scores, but squeeze pages WITHOUT header graphocs are known to work better.