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delivery companies gets more searches than delivery company.
but Courier & Delivery services gets more searches than Couriers and delivery services. So i think there's no general rule.
Maybe its a wee bit arrogant, but i always think i'm quite a normal person, and so i'll start off with what I'd use as search terms. But i'm very aware that when you're close to something you sometimes don't see the screamingly obvious that others see from afar.
I'm learing to use the keyword tools, and then to write and edit and rewrite every sentence, starting with what it is that i want to say, and then rewriting it to say the same thing but with the keywords in mind. The new design should be going up in a couple of weeks, so we'll see what happens then.
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