Quote:
Originally Posted by SiConnolly
Hello there,
I would appreciate your help on how I might go about finding a business partner.
I run a production company which makes films for both broadcast and corporate clients. I spend roughly 50% of my time on the business with the other half working directly for broadcasters as a freelance director.
The business has been running for approximately 12 months and does ok,(enough to take up two or three days a week) but I believe it has some real potential to be a much bigger company. There's a huge amount of production companies out there and so in some ways it hard to pinpoint my USPs, but my dream is to be able to offer companies who have historically felt priced out of the corporate video market an alternative, high quality, solution. Video is a fantastic way to get peoples attention and is becoming more and more popular for corporate clients. Finally, I like to think that my films are of an incredibly high standard, hence considerable repeat custom.
Anyway, to get to the point. My strengths are in film production and not marketing and I'd rather have a smaller proportion of a big pot than all of a small one. I don't need any investment, I have all the equipment I need, but I do need clients and would like to team up with someone who knows a little about my industry but mainly has considerable expertise in sales and marketing.
I apologise if all the above is unnecessary information but thought someone may ask.
Please let me know where I might go to find the right people or if perhaps there is a resource for finding a partner.
Many thanks for your time
Simon Connolly
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I would take this a stage at a time Simon...dont dive in with a full partner...outsource a marketing strategy and some initial marketing work" to find someone you feel comfortable with who is delivering....then look at ramping up to a bigger picture...
No amount of assessment, recruitment, interviews or other process will find out whether the chemistry really works between you and a new partner,and whether you share the same vision.
It can be a nightmare to untangle if it turns out to be the wrong choice.
So take it in steps...
BTW...I think there is a massive opportunity in the corporate video market, but not used in the way that most corporate videos are..