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Hi - generally if a website has a strict set of keyword i.e. ten which are relevant to the product/service offered and the the copy tends to be written around these keywords, it will actually have a positive affect on your keyword density which search engines like.
It's all about relevance - the search engines need to know your site is relevant to the search being perfomed.
Remember to check your keyword density - if you over-use a word, you may be seen as spam.
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