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When we launch Fantasy Couriers, we will be selling heavily discounted licenses specifically for this particular market.
Schools start teaching Enterprise aroung about key stage 4, which is kind of 13-14 years. And the scottish primary schools are running a programme which encourages them to bid for money, present to a panel of secondary children, for funds for local community projects, which then then have to choose and execute.
The schools are starting to teach the skills and awareness that children need.
Personally i think it has a lot to do with the parents too. My six year old has two services that she touts for business on, the first is hoovering your car for £1, the second is that she'll go to the tip with you and help you unload the rubbish into the skips for 50p. I won't be surprised at all if she looks to be self-employed.
There is a huge amount of children now finishing school and being the third generation unemployed in their households. Children who have never seen their parents work, and frankly don't understand why anyone would want to work because it interupts the daytime telly. I think it's factors like this, that despite what the teachers may teach, and the careers service may direct, have the larger and more powerful influence in the childrens' decisions.
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