Quote:
Originally Posted by dragonfly
I've been playing with keyword in adwords, to get an estimate of the number of clicks etc. I'm finding that any keywords related to "Same Day Courier" seem to give a max of 20 to 30 clicks per day for about of about 25 quid a day. Please bear in mind that these are google estimates not real figures.
Is this about the best I can expect?
Can one seriously work their black magic to get near 50 click or 100 click etc.
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Start placement targetting - there is often far more traffic, and cheaper.
(a)Target the sites that rank for your keywords...and TARGET THE ACTUAL PAGES, not the sites as a whole.
(b)Pick only sites where the google ads are on the first fold and prominent
(c)Bid high enough to get in the first 3 on those sites
(d)Have a very low tolerance to none converting sites - my own rule is if I dont get a click in 100 impressions I zap the site, I suggest you use 200 - until you are experienced at writing small ads that convert.
(e)When you become confident bid CPM not CPC, because your ad will replace three othres - use image ads if permitted to allow you to put in PROMINENT COLOURS - I do this , straight out of the gate.
(f) Use googles placement site tool to recommend sites ...but NEVER bid blind. Have a look at every site, and only pick those focussed on your niche
A couple of examples are freeindex and UKSBD....there are a lot more.
You will generally/often get MORE traffic at half the price of search targetting this way.
BUT ONLY when you learn how to write small ads that work.....