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with ecommerce starting to evolve into more than just a simple web shop front (comunities. 'environments' etc), Joomla/Virtuemart is ahead of the game. Sure, Magento is creeping up, but if content or design is king, you will have a long way to go to been j/V.
Sure, out of the box, it needs a bit more - a few more reports, payment gateways, post systems, better EU/global VAT management (at least, I cant get that to work right!) as well as a few other things, however, it has a very good path planned.
Note: at lot of these additions are available as commercial add-ons.
It also does have some of the snazziest tempates and gizmo's available for any website, many/most totally free.
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