Well Al, I will pass on the Kite flying thanks mate
I believe it was our chat that sparked this thread off so I better contribute to it I suppose.
You stated: "Price works for 90% of online business" after I queried whether someone always used price as there USP after they wrote ....."We are so competitive on prices that we say to all our clients if you can find what you’re after cheaper elseware we will not only match the quote but also we also offer you a further discount"
(Thought you would all love the background to this
)
To clarify, I do agree price is a factor online, but not necessarily to 90% of business online. There is also the level of service, quality, professionalism and a vast number of people that simply don't want to buy "cheap".
To exasperate the point lets assume if price was everything there would be only a handful of printers all working for nothing attempting to be even cheaper than each other, the OP in question of the other thread implied that he will "always" price below the competition, if he was a printer he would therefore be undercutting the other printers regardless of whether he was making a profit.
Ultimately if Price is the only USP you have, you are on a hiding to nowhere someone else will always come along and try and do it cheaper. Being the cheapest is a sure fire ticket to being out of business. It lacks the entrepreneurial skills to pitch your products correctly, market them affectively and create a lasting business model.