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Personally for me price will only factor into things over £100 ish (unless by a HUGE difference like £30)
I select items on
1. postage. Whos it sent by, what class of post (i.e overnight, can I track it? e.t.c) and is it free?
2. Payment method. I love PayPal, because I am lazy.
I just bought an iMac which was £769 ( I think) from Amazon, with free postage, and from Apple it was £799, plus postage (I think), hence amazon won out, as I could get it cheaper, plus I already have an account with them.
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