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On a like for like basis price has got to win hands down
there simply isnt another variable in my opinion
example.....2 indentical cars, in fact the exact same car
1 bought from a main dealership
1 bought from a broker
The car purchased from the Broker is the exact same car as the dealership, in fact it would even be collected from said dealership, with same warranty and service
Difference is price
Dealership you might negotiate a small discount from a dealership
Broker gives you a far better price as he works to a smaller margin
you get the same car for alot less
That is unless you are a little savvy and tell the dealership what price you can buy the exact same car at from said broker and tell them to better it!
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