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I also believe there is more than the product built into your pricing when it comes to trying to compare. Plus, you may not have overheads a studio with premises, etc. It is only if you do a like4like with another freelancer in your same position that you can make a direct price comparison. People dont just buy the product, they buy the brand, ie, the service as a whole within your brand; the quality, the aftercare, and so on.
A lot of people think brand is just your logo or a trademarked product. It isnt.
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