Utilisation not Marketing

[skeeter]

Capacity is about how much you can produce.

Forget about marketing, think about utilisation. How busy do you want to be. Does this way of thinking help put marketing in to context?

Are you under utilised? If so, how you going to fix it?

If you are on full capacity, what happens when more comes in?


If I (or someone) turned on the tap, could you cope? I know I couldn't. Ask yourself the question. Then think again about marketing and how you approach it.

Does this help?

[d30web]

I totally agree with you . Its always important to ensure that you can handle extra business if it comes your way .

There are examples of companies failling to cope with demand which results in a number of unhappy customers.

[iblbuilder]

Building a business around automation is the key. My websites for example that are member based are designed from the start to minimise human input and to be managed from a blackberry browser. Then you can scale up and still cope.

[marketing difference]

The other option is to increase your prices if you are at capacity

[Matt Fenn]

In our web development agency we've always worked on increasing efficiency to make ourselves more profitable, we built a system to do our estimates and invoicing online (amongst other things), it saves acres of time and increases our billable hours.

And what's more we're now selling the tools we've made as a SAAS web application for others to use to open up a scaleable aspect to our business. (It's called Moobiz if you're curious)