How Can i improve my business online

[bsfweb]

Update Product Photographs

Be sure that product photographs tell a complete story. Take new photos from different angles. Demonstrate products in action or in use if it makes sense to do so. Make sure that if using models to demonstrate products, the model represents the target customer for the product. An easy-grip can opener intended for arthritis sufferers, for example, should feature an attractive older person using the product, while a baby safety seat should feature a mom or dad and baby happily using the product.

Test All Functions on the Site

Many small ecommerce businesses are one-person operations, with the proprietor handling marketing, product selection and design of websites. Although you may feel too busy to even breathe, take a moment now to visit your website and test each and every button. Test shopping cart functions, do a dry-run through checkout, look at each drop down menu for product specification selections. If even one of these elements isn't functioning correctly, customers may be leaving the website to shop from other sites.

Look at Checkout Pages as Opportunities to Upsell and Cross Sell

Every page in an online retail site functions as a sales page, and this includes the check-out process and thank you emails that confirm orders. Be sure to include any opportunities to upsell the customer on additional items that go along with his purchase, and cross-sell related items. A home and garden online retailer who sells a new iron fireplace set may include photos and easy order buttons for a fireplace log carrying sling and pinecones that change flame colors and add a pleasing scent to the room. Look through product offerings and come up with at least two cross sells or upsells for each product, and if you can program your site to include them during checkout.

Review Shipping and Box Stuffers

Every box that leaves your shipping area also functions as a marketing vehicle. Be sure that the shipping department encloses catalogs, thank you cards, coupons or other goodies in each and every box. Direct markers claim that those happy with their purchases are 25% more likely to order again if the retailer encloses a new order form and catalog in the box. Marketing to the consumer while she's happy with her choice adds only a little to shipping costs but may yield substantial results.

[Lisa10]

Add the URL to my email signature
Add the URL to my various forum signatures
Email an invitation to visit my blog to everyone in my personal email address book
and also make Improvements in Search Engine Ranking,in Pay Per Click Advertising and in Your Online Store
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Personal finance software

[melley]

Hi Grouphug,

I'm new here so just want to introduce myself.

I suggest you do a Google Search on how to do Search Engine Optimisation (SEO). You will get a good insight on how Google ranks websites.

Basically, as Stephen says, decide who your customers are and focus in that area.

Hope this helps
Melanie

[La_Mierda]

Manglam, you can add your URL into your profile via your settings (my A1BF tab) and people can vie it from there as you dont have enough posts as yet.

I agree with this. To expand on it, if you have a facebook, myspace, twitter accounts, you might want to advertise your url once in a while. By that I do mean sparingly! You can also take photos of your products and put them on flickr, with a link to your site. Using the same photos, and some catchy music, you can make a video on Windows Movie Maker and then upload it to youtube. Make sure that your provide a great description for your products so that you can capitalize on all of these site's search function.

Hope this helped!

[Search2Give]

Hi there,

I've found http://www.ukbusinessforums.co.uk/fo...ad.php?t=32162 to be very helpful. It is titled '101 tips to improve your web presence' and they're all very good!

[jingwen]

You can submit your site to directory,bookmarks,and write articles to recommend your site.

[Steph22]

I think the best way to make grow your business is with a good promotion. Your marketing strategy has to be focus on your target market and needs to be direct. Your communication must be clear and precise in order to capture the attention of the potential customer. I recommend mailingwarehouse, they provide you with good solutions for your specific segmentation as they did with my business. Furthermore, i think your website have to minimize the misuse of links in order to avoid confuse the customer, because this is the first impression that the customer have of your company and the way in which you involve customer with product.

[Kate BLY Channel]

Hello manglam

I run the BLY Channel, a site for entrepreneurs across the region (you'll have to go to my profile to see the link, or Google it) and we've just made a couple of films with a Business Link workshop leader about this very subject. Richard who runs the workshops is excellent and really knows his stuff - check them out and if they're helpful we could put you in touch with him for further advice. Let me know if you want any further information.

Kate
BLY Channel team

[Toffsworld]

Finding blogs that are relevant to your niche and posting insightful comments on them is a good way to start getting some recognition online; and of course it's free.

I agree. You've made a start by appearing on this forum. Now you need to polish up your website and get the message out there.

[Tin Bone Productions]

Every time you send out an invoice/delivery note/email (with designed email templates) it's another opportunity to plug another area/product or service to potential customers (be careful not to overload though as this could put people off).

I'd also suggest data capture and then newsletters. Keep existing customers informed on what's new and what's happening within the company/industry.

Possible link swaps with people you could have synergy with, but not a competitor (for obvious reasons).

Just get the site name out there - flyers at specific shows/vehicle wrapping-even using vehicle magnets if necessary/network network network!!!!!!

Kev

PS. If you're finding specific areas/products aren't selling or you need to increase sales, I suggest a short video/animation...I can help...Sorry for the personal plug!!