Discover How to Avoid Losing Sales by Optimising Your Online Checkout.

[Kevin]

Another good post I found from the Lancore blog this is a new blog but has some good stuff on here. checkout optimising

[openmind]

Yep agree on all the points made there...

[Indizine]

Nothing to do with optimisation, as in SEO, guys (as that's what I thought it meant!)

Its about making the whole checkout process easier for the customer to buy.

[LOS Design UK]

All good, basic points that you ignore at your peril.

One point in addition to those is the checkout length...jumping through hoops to complete an order is a nightmare BUT the vendor wants to ensure it is genuine.

It is indeed a fine balancing act.

One of the best online (IMHO) is the Argos checkout. Streamlined and you decide which path to take, register or not. Very nice, gets 7/10 from me.

Optimisation of the checkout does indeed tend to fall by the wayside in too many e-commerce projects.

Caio
Daren

[Place of design]

Nothing to do with optimisation, as in SEO, guys (as that's what I thought it meant!)

Its about making the whole checkout process easier for the customer to buy.

You are right. A lot of people confuse conversion optimisation with search engine optimisation. The only way they (slightly) overlap is the bit where the SEO tries to ensure by targetting the traffic to a demographic that the visitors driven to the site are more likley than the norm to buy / convert