In fact now its been running on the meter for a few minutes, its settled down somewhat.
Its pretty stable at 40 watts on A1 page and 42 watts on black ultra efficient (but bu****it) google page.
The reason i doubted it having the effect claimed is that LCD screens use polarising crystals, so the back lighting is constant. The bit i was unsure of was the power draw of the actual LCD panel and whether more current draw would occur on its transparent phase or on its translucent phase (that may be incorrect terminology, but i know what i mean!) ie the polarising of the crystals.