I just want to show you all something which I needed to get off my chest if I'm honest. The perfect read for anyone who has that 'make a quick buck' mindset.
I just want to show you all something which I needed to get off my chest if I'm honest. The perfect read for anyone who has that 'make a quick buck' mindset.
Have a read and post some comments on the blog (or here) if you would like to provide some input.
Thanks folks.
Scott
Try to post original stuff?
That post has already been beaten to death on "another forum", and moreover it is clear that some of us dont agree with it at all.
If you had ever set up a physical business you would discover that
(a) It costs a lot more to set up in the physical world.
(b) It is a great deal slower
(c) It is far more risky.
(d) The overheads are so much higher, that margins must be lower.
So by any standards compared to offline , then online is "quick and easy"
The best bit of all is you can test an idea online very quickly - you have the research tools needed to know exactly how many people are looking for what you have to offer, and what they are looking for.
You can see your competition, so you know how to find a USP
You cant match that in the offline world - no amount of generic research or market research can ever match the online tools
The reference in your post that says, you must either be getting something for nothing, gambling, conning or so utterly unique to succeed online are IMHO wrong.
Most goods that you buy on or offline are not manufactured by the seller. at all. They are bought and sold....which puts paid to the idea that unique goods are needed.
A unique offer yes. Unique goods no.
Other wise how for example does more than one printer succeed online?
This is the same total fallacy you hear on dragons den every week.
The dragons tell all the contenders, that unless they are both unique and protected by IPR then they have no business.
Yet look at the dragons themselves. Not a unique idea or an innovative braincell between them . They have all succeeded by taking an existing idea and streamlining it to perfection.
And there are powers that you have online which is hard to match in the offline world:
(a) the power of a joint venture.
(b) the power of viral spread.
(c) the power to advertise free, in the biggest directory on earth.
(SEO and web2)
(d) the power to buy an ad for cents or just a few pounds to test an idea
(ppc and banners)
Sure you can do a direct mail JV but at around £600 say per 1000 contacts it is not cheap to do. So email JVs are the way of choice to start up any business online.
Word of mouth viral spread works off line, but not nearly so fast as online.
You can advertise offline, but however you do it costs hundreds.
Of course.
It has to be treated AS a business. And just as you would not succeed easily offline selling tat - though some do: it is unlikey you can do that online either - though id hazard a guess that you would do better online than off. As a rapid search on ebay proves.
Disagree this is a different forum and many people will not have seen Scotts original post.
I think he raises some interesting points.
Its all very well for established experts to contradict his ideas,but I think he is addressing the man /woman in the street who has no Knowledge of the ecommerce game.
and it would be interesting to hear a different set of peoples views.
Disagree this is a different forum and many people will not have seen Scotts original post.
Oh ok.
I actually think he took the wrong title...it was really a warning against get rich quick schemes...but seemed to managed to tar all online business witht the same brush.
Quote:
Originally Posted by Alvin
very little on this planet is original.
Alvin (and 4 billion others?) all original....or are there several alvins out there.
Coming to which would that be a good or a bad thing
even dysons vacuum was just ac opy of sawmill dust extraction
The best ideas are simple but far reaching become taken for granted and not superceded quickly
Velcro??
Sounder on a kettle??
This wound metal foil type scourer pad, that cuts into dishes, not your hands???
I'd give velcro as possibly a truely original idea.
I was making vacum cleaners for a company called Sturdevant in the early 60's that worked on the same principle as the Dyson so has always bugged me how he got a patent.?
I have always thought the most important invention was Bessemer's making steel from iron.