[IP2]

I forget the exact percentage from my days of studying Economics, but a recession is actually quite a small percentage drop in GDP.

So why should you not fear a recession?

For a start, look at your figures, if your sales were 1 to 4% down on last year, would you be in serious trouble? Could you cut costs by an equal amount? Could you survive?

A recession is as full of, as many opportunities as it is pitfalls and many small and medium sized companies have actually expanded rapidly during a faltering economy.

While on the surface of it, it would seem that if the economy slows or even goes backwards it will harm your business, there are opportunities that open that may never have occurred during a booming economy.

A recession allows a small entrepreneurially spirited company to move faster and respond to the changing environment far quicker than a major beurocratic competitor. It also allows you to take up the slack if a large competitor pulls out or cuts back in a market.

In times of uncertainty, large companies are rewarded for reducing risks or removing short term losses.

If nothing ever changed, your business would turnover exactly the same amount next year as it did last year, embrace change, even negative change, as change, such as a recession is not detrimental, it is an opportunity!

[Fuzzy]

I love your posts !

[solutions4finance]

The recession could actualy help one section of the business here - namely contrach hire and personal contract hire.

CH and PCH are both good ways of getting behind the wheel of a new car whilst eliminating, or at the very least minimising, loss through depreciation. As the credit crunch bites harder we are writing less asset finance business (more and more businesses are "making do" with the equipment that they already have for as long as possible) and more contract hire or PCH business.

Great post, and makes the point very wel that those who are going to succeed will... no matter what the odds.

Have fun

Just

[RayB]

We would do well from a recession as we'd pick up more business from people looking harder at their print costs - as we are so much cheaper than traditional printing companies that don't sell online - due to the way we are able to streamline and batch produce.

Every situation is an opportunity in my book

[scooter]

IP2's post is very true, around every corner there is an opportunity to be had,

Regards