I think these super rich businesses who've had it all their own way for decades and got hugely fat off the spoils should stop moaning, get off their fat backsides and look at ways of distributing their wares in ways people can buy into.
They are going after Google purely because they know Google is wealthy and they are salivating at the prospect of some easy cash because in essence they are devoid of ideas, past their sell by and, in a modern context, pointless.
I'm not sure I really think this but it was fun writing it