[Indizine]

Everyone uses tried and tested marketing methods plus some new ones besides. But how many of you have ever used psychometrics to attract new customers?

Following Carl Jung's studies, there are 4 main personality types. These 4 types are each attracted to advertising in their different ways. For some its the text layout, for others its the images. It also depends on the creative display of such information as to which Types you will attract using psychometrics.

It is also possible to work out the main Types who buy gadgets, for instance. Or a certain type of car or eco/green items, even work out vegetarians! Of course this involves a lot of psychometric assessments but once you know your main Type who buys from you, you can create your marketing materials for best effect.

You will always sell to other types too, but in the main you will have a clear buying Type, perhaps even a close second, based on the product or service you sell but also based on how you market those items.

For basic information on personality types and psychometrics, visit www.qprconsulting.com/mbti.

[Fuzzy]

Wonder which personality type I am ?

[Indizine]

we're gonna do them this month. You still want to do yours?

[Fuzzy]

Originally Posted by Indizine

we're gonna do them this month. You still want to do yours?

Yeh!!

[Indizine]

I can often tell before doing the assessment if I know someone well enough.

[Fuzzy]

Originally Posted by Indizine

I can often tell before doing the assessment if I know someone well enough.

C'mon then, do you know me well enough

[Indizine]

Mmmmmmmnot sure havent thought about it before now. I'llhave a think about it! Ideally need to know someone in the real rather than online.

[Fuzzy]

Can you ever imagine , best not post it here though

[Indizine]

ooooh no the results are always confidential, even my calculated guesses are private. Its one of the MBTI rules.

[Fuzzy]

Fuzzy starting to sweat then...............phew