How important is price when selling online

Alvin · #1 (**permalink**) 23-07-2008, 11:40

Just like to get peoples opinion on the importance of price to your online sales.?

I realise there is a difference between product sales and services.

Alvin

pvcprinting · #2 (**permalink**) 23-07-2008, 11:41

Alvin,

i would imagine in these harder times when money is alot tighter for most households that price becomes everything

I had thought of reviewing my prices as they may be deemed cheap and hence an inferior product....have put this off for the time being though

Arleigh · #3 (**permalink**) 23-07-2008, 11:48

I think it holds big importance since most customers now are practical. As much as possible they prefer buying online products that have high quality but less expensive... They still want some discounts before they consider to buy them.

SBP · #4 (**permalink**) 23-07-2008, 12:10

It all depends on whether you are selling a commodity or not

Alvin · #5 (**permalink**) 23-07-2008, 12:20

Quote:

Originally Posted by SBP

It all depends on whether you are selling a commodity or not

Well what else is there to sell.?

Alvin

SBP · #6 (**permalink**) 23-07-2008, 12:38

Services
Products you are the sole distributor of

Alvin · #7 (**permalink**) 23-07-2008, 12:48

definition of Commodity

Something useful that can be turned to commercial or other advantage.

Alvin

consultant · #8 (**permalink**) 23-07-2008, 14:47

it depends on the product. If something mass market, yes, it is important, however clever promotion can reap rewards.

If it is premium or unique, not as important, especially if distribution is limited.

Paul Norman · #9 (**permalink**) 23-07-2008, 17:40

Of course, it does depend on the product, and it does depend on your target audience, but:

Because the online world is more open, and because price based research (or any research) is not MUCH easier, it is more important than before to at least be competitive.

sally · #10 (**permalink**) 24-07-2008, 04:34

Hi Al

I always expect the online price to be a bit cheaper than the shop price to be honest, so if I am looking for a particular item I check the in store price then compare prices online.

I only do this for practical items but if they are luxury items (pot pouri, candles etc) then I dont compare prices I just get the ones I want.

I also always google what I want then compare prices of the items on page 1 sites to those on page 4-6 sites (the little guy often gives discounts!!)