I don't really know why they set it up ,maybe it was to gather and then sell data? but if that is the case then I would have thought I would have seen some evidence of that , i.e more junk mail , cold calls etc ,but I have received nothing, and five months have now past since I last contacted them.
Three of us applied and all three of us have heard nothing , maybe it was legit but for some reason they were unable to make it work???
I think it is a similar idea to what we hope to do , which is to supply doctors etc with free appoitment cards , and use the cards to sell advertising space.