[Alvin]

watched the Irish chef trying to pitch them his website with various recipes and videos on it.

2 things came to mind Paddy had a rival with the domain www icook .

as opposed to his www. icooks.

not sure if he was first off he could get that domain revoked or vise verser.

The dragons did not know this yet some say they are it experts.?

along with not asking where they came in the SERP's for "recipes".?

The other thing was that they were even considering a site of that ilk with only 15,000 claimed uniques a month.Especially as the main source of income was to be site adverts.

We have a site with 300,000 uniques a month and still find it hard to get advertisers.?

I am obviously missing something.

Alvin

[OldWelshGuy]

They almost bought the BS didn't they .

[Alvin]

Originally Posted by OldWelshGuy

They almost bought the BS didn't they .

I looked for there site but could not get it up.

maybe I got the name wrong.?

Alvin

[OldWelshGuy]

When Theo said, why not rebrand, and they replied 'too expensive', I turned to the missus and said. Then the answer is imple, sell their domain to the other lot and use the money to rebrand.

Easy or what?

[wilfredw]

Millions of adults in the UK struggle with numeracy and mental maths. Two skills you require when presenting.

[Alvin]

Actually having looked at a couple of his video's.

It would not surprise me if he is not the next celebrity chef.

Nice presenting style.So who gets the last laugh.

Mind you Don't think his spag bog is a patch on mine.

Alvin

[Sheffy]

Sometimes they seem to happy to invest in a person first rather than a product first......I am thinking of Levi Roots.

[awebapart]

Originally Posted by Alvin

icooks

www.ifoods.tv

It seems very US targeted. I got a US video ad for Walmart before the recipe, and the Irish chef was talking about meal costs in dollars.

Originally Posted by Alvin

The dragons did not know this yet some say they are IT experts.?

Haven't you worked it out yet, everyone is an expert when it comes to IT and websites!

Originally Posted by Alvin

along with not asking where they came in the SERP's for "recipes".?

The site is hosted in Eire, it does comes up page 1 position 6 here for video recipes in google web results (which according to google adwords has 590 searches per month in the UK), but it doesn't list for google 'pages from the UK' results at all due to google seeing it is located in Eire no the UK.

As for rebranding I can see why it might be an expensive thing to do, since the branding is hardcoded into the videos (intros, some watermarks, perhaps even the odd 'welcome to iFoods.tv'), which means that all the videos would have to be re-edited too (hopefully they have the original videos so they can re-edited them without the ifoods.tv watermark). It is unfortunate that ifood.tv is a competitor, and possibly doing better in the US, and I wonder which website was first.

Recipes on TV seems like a very saturated market, it's difficult to switch the TV on without some chef showing you a recipe (there's also the UKTV Food Channel on digital TV), if you prefer the web then there are recipes on youtube (which you can also play on your iPhone or iPod Touch in the kitchen), video recipes on the BBC website, and you can even get video recipes on your Nintendo DS now!

[boxby]

Nintendo DS - you would think that would be a competitor worth mentioning, too.

[Alvin]

On reflection I think the Dragons may have missed out on this one.

Paddy chef could well become a celeb chef,if so rebranding the site using his name could turn it into a gold mine.

Maybe they should have asked if they could buy into him.?

Don't see a need to rename all the video's,just change the company name if need be Ifoods could just be the name of the video supply side.

Alvin