Kideo (kideo dot com) is a new product offering the parents of young children the ability to buy cartoons featuring their sons or daughters interacting with the likes of Spiderman and the Care Bears (selling for about $40). Along with the animated head shot of the child, the videos also feature the other cartoon characters talking to the child (by name) in the cartoon and their image is also on the product packaging. This concept is similar to that of flattenme dot com where children can be featured in personalised, illustrated storybooks.