Colours for a Website

[Alvin]

what about blue ?

Authority and trust.

Alvin

[keymo]

Think I am gonna go with the blue if no one objects

[Alvin]

a tad more on the psychological effects of colour.

http://www.colour-affects.co.uk/psyc...ies-of-colours

Alvin

[custardfish]

Think I am gonna go with the blue if no one objects

Blue's a pretty safe choice tbh... Depending on the market/mood your going for you can also use yellows, oranges & creams to warm it up a little.

[Mike Seddon]

Now you've emade me feel nice. We used blue, orange and creams.

[bmminipartscom]

By avoiding red, do folk mean, the main colour background being red, or any red?

[Hawksby]

What is the best colour for sales? ive read the psychology of colour but it does not tell us based on statistics, the best colour for converting sales.

Looking to set up a new site which was going to have a red colour scheme? is this the right thing to do?

[custardfish]

What is the best colour for sales? ive read the psychology of colour but it does not tell us based on statistics, the best colour for converting sales.

Looking to set up a new site which was going to have a red colour scheme? is this the right thing to do?

Well red is quite powerful, confident, bold etc but also can be seen as brash, overpowering etc.

Personally I always say with colours it depends on the market/audience.

For instance 'red' for a site selling Ferrari or Fire safety equipment would no doubt be expected and fine.

[Alvin]

As Jason not sure there is a colour that has an effect on conversion.I suspect thats more down to the words used and display of goods factors.

But as Jason says its a good idea to match your colours to the mood of the product.
Certain colours are used to draw people's attention to particular area's e.t.c. as is bold and italics

Alvin

[custardfish]

Also as a general rule don't get too hung up on one 'colour'. Look to use a pallet/swatch of colours that work well together.

Just like when you decorate a room, if you had EVERYTHING red it would be way too much. But if you had a bold red sofa or feature wall together with some nice cool whites or creams to counter it - it would look really nice.

My advice though is to design without colour. Really! Do everything in greyscale. A wesbite 'design' is really more about where the menu is, how big the buttons are - than 'Shall I do this green or blue?' Design in grey! Once everyone is happy with the layout and content focus - THEN add a colour scheme.

It will save time and you'll have better end results. Early on rather than people saying things like 'I don't like green' - they will say things like 'I can't find the search box easy enough."

Get the userbility and functionality right first. Design 2nd.

I'm going to write a blog post about this sometime as even other designers fail to see the benefits.. but for now read this:

http://www.markboulton.co.uk/journal...g_with_colour/

Great designer! And as he says here when your first taught to paint/draw its black & white, then grey etc.. then if your lucky they'll give you 3 primary colours to mix from etc. Get the layout, function and tone right first. Colours are WAY too subjective and draw too much opinion to be starting with!