I've been having fun with my website. I spent 25 years of my life as a professional programmer, so I've been writing some active web pages that allow me to rotate content and add new content on the fly.
In particular, this has allowed me to create three pages that have worked really well:
- A simple FAQ page where people can ask me a question and get an answer posted on the website (and e-mailed to them)
- A news page where I post general news about what is going on in the solar industry
- An articles page which acts as a directory page for various pages in my articles directory, which it then serves up in a random order so that it looks different every time somebody visits the page
Along with spending £2.50 a day with Google adwords, it really is starting to drive people to my site. And once they are on the site, people tend to hang around and read several pages, have a play with the solar calculator and buy the book: I'm in the process of improving my stats to find out for sure, but my gut feel is telling me that around 10% of my visitors end up buying my book.
But the best tip I've found for getting people onto the site is to write a funny web page that is associated with the rest of the site and then post it up on a few forums and on blogs around the web, and on an e-mail to colleagues and friends on a friday afternoon. If other people find it funny, they then pass it on to their friends and you end up with a whole viral thing going on.
I wrote such a page last Thursday and sent off a few e-mails and put some links on various web forums and blogs I frequent. My web traffic doubled almost immediately and has remained at this new double level ever since.
What is even more interesting is that these people read the article, and then go on and read two or three other pages and start playing with the solar tools as well.
The other thing that is very noticeable - my US sales ranking has shot up since last Thursday as well and is now higher than it ever has been. Co-incidence? Possibly...