Growing Your Business - By Keeping in Touch (with customers)

[GeorgeM]

Consider the benefits to you of keeping in regular contact with your customers and potential customers. Probably the main one is that it helps keep awareness of your business, and how you can be of help, fresh in customers minds.

Surprisingly many businesses pass up on this marketing opportunity - why ? Probably due to time and resource constaints.

You may not be able to regularly phone or visit each customer - although personal calls to your best customers can be very worthwhile. And using this approach with prospects can simply be too time consuming, because of the numbers involved.

A good solution to keeping in touch is by using an Email Marketing Service that will allow you to send out information, keep track of responses, and store and maintain a database of all of your contacts. With Email Marketing you can run both one-off and repeat contact campaigns to existing customers and contacts - and these can be targetted to relevant industry or business sector customers.

In addition you can allow new prospects to register interest and then send them automated campaigns that will keep in touch over days, weeks or even months. Such information can be sent on a non disruptive basis and will always offer a simply opt-out to stop receipt of further emails by the recipient.

Email Marketing can be used in a wide variety of business types, and is particularly useful in Service Businesses to help maintain and promote customer contact. Examples of uses include :

• Promotion of new product offerings
• Brochure registration and distribution service
• Sending out service updates and changes
• Automated distribution of periodic training courses
• Distribution of polls and surveys

And once set up, Email Marketing requires a surprisingly low level of effort to keep it going.

You can see a simple demonstration of how Email Marketing may be able to help your business using our sample email campaign, see the following link -

http://www.sellservices.co.uk/emailmarketdemo.html

Regards

[adiaccounting]

great info... its always good to keep in touch with your customers with emotional as well as business relations..

[Catka]

Completely agree! Great tips on customer retention. email Marketing is sill one of the most cost effective marketing tools out there .

Cheers

[HeyHippo]

Great!

Email marketing is still a medium that works for our company, we do also use enterprise solutions such as ERP and CRM to remain on top of the customers needs, never forgetting what we last spoke to about with clients, as well as all their important previous order information allows us to make informed choices about their buying habits for the future, couple this data with email marketing and you have a double edged sword.