I'm setting up a PAT Testing business.....ideas needed

[mr b]

I'm setting up a PAT Testing business and would love to know if anyone has marketing ideas for such an operation. I'm not sure if telemarketing is the way forward here though,raise topics Health and Safety related and people switch off. I know its not the most exhilarating business in the world but as we know, there IS a legal requirement to have this done.... :confused1:

[Punched]

Originally Posted by mr b

I'm setting up a PAT Testing business and would love to know if anyone has marketing ideas for such an operation. I'm not sure if telemarketing is the way forward here though,raise topics Health and Safety related and people switch off. I know its not the most exhilarating business in the world but as we know, there IS a legal requirement to have this done.... :confused1:

Hi Mr B

I did a pat testing course and bought a pat tester for my business, i wasn't being tight, but i thought i could offer my services to the rest of the estate, so yeah its a nice Clean Job.

In the early days i tried leaflets in all the offices, factories and Industrial Estates i could find, I had about 5000 a5 leaflets done for about £100, and must of got around 50 jobs as a result.

So i guess that would be your next step.

Secondly, get your self a webpage done and register a domain name so that customers can contact you via your site, if you can make one yourself, there are some decent members here which can most certainly help.

Do you have a van?? A car?? Get it sign written, It don't need to be expensive, just say what you do, add a phone number and email and thats it, Ebay is a great cheap way to get some vinyl lettering done and its not that expensive.

Another idea is once you've been doing it for a year and everyones due for a retest, get some postcards done and post them to the customers about a month before the test is due, to give them enogh time to arrange an appointment. The Great thing with Pat Testing is you work all year for your new customers, the second year you'll have more new customers and at least 80% of those customers from the first year.

Thats all i can come up with at the mo, I'm sure everyone else will offer their ideas too

As for telemarketing :cursing: The amount of times i've been busy at work and had to stop because of a phone call and have some guy trying to flog me something :thumbdown: I can't wait to hang up. Don't try this way as you'll be wasting your time. (i could be wrong?) Try leaflets or flyers, get the customers that need it done to call you!

All the best :thumbup1:

[mr b]

Thanks alot Punched....did you distribute your flyers yourself? If so how long did it take?

[Punched]

Originally Posted by mr b

Thanks alot Punched....did you distribute your flyers yourself? If so how long did it take?

HeHe :biggrin: Yeah i did but i took my dog for a walk at the same time, Nice in the summer on a sunday afternoon.

Another thing i did was when we as a family went out for a drive on a Sunday, the kids would be playing, the missues sat in the car with her flask of tea, and me with the dog at the industrial estate :001_tongue:

It takes a lot to do 5000 flyers as its only commercial places your delivering, but i tell ya! you get to see places you never thought existed, managed to use them all up in a year :tongue_smilie:

Keep some in your car, when you go somewhere shopping, post a few, i know its a gamble but your targeting your customers DIRECT!

Your gonna love it :thumbup1: Good Luck buddy :001_smile:

Gerry

[Indizine]

Moved to the marketing forum