[deviltronics]

What do you think?

Should it be

they'll or they will

can't or cannot

we'll or we will

it'll or it will

and so on

Whats easier to read and what do you prefer when these are in your copy.

[Tigglet]

Hi DT,

The second of each option sounds more professional.

they will receive a refund...

If you cannot find what you are looking for...

we will not pay return postage...

it will be despatched on the same day...

the first option sounds a little too colloquial.

[Indizine]

I think it is down to how formal or informal the context of the copy is. If its T & C, warranties, guarantees, etc then that should be more formal. If it is general page copy and you want to appear to be 'talking' to your prospect in a more chatty way, then using informal wording would be better.

[deviltronics]

Thanks to both of you, it is more to do with the chatty copy on the website, for example the text in the main body here:

http://www.deviltronics.com/gadgets-gizmos-c-116.html


I have not used the short term as at first I couldn't get the code to work with an apostrophe in the text, but since have been told how to make it work with it in.

[Alvin]

I wouls suggest you use http://www.keyworddiscovery.com/ or similar to find out what users do.

Lazy little bugger.


A

[deviltronics]

Originally Posted by Alvin

I wouls suggest you use http://www.keyworddiscovery.com/ or similar to find out what users do.

Lazy little bugger.


A

Too confusing

The results don't tell me much anyway, in keyworddiscovery they just say it is an end word and in wordtracker it won't pick the apostophe up.

I just wanted the opinions of what the members like on here.

[Fuzzy]

Originally Posted by deviltronics

What do you think?

Should it be

they'll or they will

can't or cannot

we'll or we will

it'll or it will

and so on

Whats easier to read and what do you prefer when these are in your copy.

Def 2nd batch , reads much better

[admagic]

Without a shadow of a doubt, and every test on copy ever done confirms it:

THE FIRST BATCH IS NORMALLY CORRECT

As a professional copywriter, The best ruile I can give you about copy is -
Write what you would SAY to your prospect, sat next to him drinking a coffee.

Forget all that "sounds more professional" and "reads better" stuff. It is irrelevant.

Copy converts better - if it reads well OUT LOUD and is in colloquial (spoken) english

So the second rule of copy is read it out loud to somebody. And see whether it is what you would SAY to them if you wanted them to buy.


So the first is NORMALLY correct....and only if in speaking you would SAY the second should you use it in the writtern form.

...imagine the conversation.


"So let's suppose I could show you three ways that would double your sales in a month.

Wouldn't that be great?

Do you think it can't be done?
Well I'm here to tell you it can! and what's more I'11 prove it to you!"

So Here's how to do it,
And I'd like to give you this as a simple step by step system that'll be easy for your staff to follow"

I have deliberately overdone the apostrophes to make a point. But In each case the apostrophe is what you would say. - so that is what goes in your copy. Forget grammar as taught - copy MUST be colloquial.


Every top copywriter that ever lived will tell you the same thing.
And every time i have tested a colloquial letter against a so called "business letter" the former won by at least 300%

Copywriting isnt about winning literary awards. It is about sales and that is all.

[admagic]

Originally Posted by deviltronics

Thanks to both of you, it is more to do with the chatty copy on the website, for example the text in the main body here:

http://www.deviltronics.com/gadgets-gizmos-c-116.html


I have not used the short term as at first I couldn't get the code to work with an apostrophe in the text, but since have been told how to make it work with it in.

By the way. Your copy has SERIOUS problems.

You are not generating impact or attention

You are neither talking to nor relating to your customer.

You should be making promises to and inspiring your reader, not thanking the designers.

You should be telling your reader why they should do business with you not anyone else.

You are not making a special offer or giving a reason WHY NOW!!!!

You should be using the word YOU!!!!! not we or they.

[stephendoyle]

good posts Ad Magic.

i totally agree in writing the way that your prospect will read.

to me its all about communication.

i got a bit of a slating once for suggesting this a long time ago
on another forum but stuck to my guns.

regards
stephen doyle